Out of the box, the xTupleCommerce homepage offers the ability to build a very flexible and unique customer experience. I typically use a metaphor when explaining a website's (or web portal's) homepage. The homepage is like the parking lot at a National Park. The people that land there know what they want to accomplish in this “Park.” The homepage serves as a series of “trailheads” that will help them navigate to where they want to go. It’s your job to make those "trailheads" obvious and attractive.